Discover Norway by Locals

For me, the true essence of travel lies in connecting with locals who wholeheartedly share their lifework. These are the artisans, chefs, farmers, builders, designers, and storytellers who bring a destination to life through their passion and craft. At Up Norway, our vision is to be the leading force in purpose-driven luxury travel.

Through our journeys, we aim to drive positive change — made possible by deep knowledge of Norway, a constant curiosity for each guest’s unique purpose and preferences, and strong, meaningful partnerships across the country. These partners are not just providers; they are your hosts, the heart of your experience.On your journey with us, we invite you to discover Norway through its landscapes — and through the people who shape them with skill, intention, and soul.