About Us

Opening new horizons for discerning travellers

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Kristian from Hattvika Lodge rowing a boat

We match our clients to the most powerful experiences Norway allows. This is as close to handcrafted travel as it gets.

About us

Up Norway is the antithesis of stock tourist travel. With unmatched local expertise we are able to curate bespoke, authentic experiences, adventures, vistas, and relationships for travellers from all over the world.

Our enthusiastic team creates journeys off the beaten path, directly to all the delights our country has to offer. In building itineraries, we use the latest data and in-house technology to enhance personalised service. Our staff is always looking out for the welfare, care, and fulfilment of our travellers – ready to connect by chat or phone.

Saved from frustrating internet searches and travel logistics, our guests are kept well-informed about connections, schedules, and the newest and most remarkable offerings in adventures, hospitality, and dining available.

We love introducing people to our vibrant culture; from music, art, and architecture, to winter sports. Additionally, the local food should not be missed – from farm-to-table offerings and indigenous traditional delicacies to some of the most talked-about cuisine in the world.

Be it Viking ancestry, Sami heritage or modern governance – we feel proud to share the stories of our small country, consistently placed at the top of the UN Sustainable Development Report as one of the happiest nations in the world.

Letter from our founder

Torunn Tronsvang - Morten Holt - HORECA

Hei, Hello, Welcome!

In 2016, I set out to create a company designed to fulfil the most thoughtful travellers’ interest in experiences off the beaten path – and closer to heart in terms of authenticity, involvement and connection. I hoped to do so while creating better practices in ecotourism and responsible social impact. And in fact, the more I looked at the challenges of travelling in responsible ways, the more I realised those I hoped to serve were already passionate about being part of a culture of global solutions. And to my delight, it was clear that many of those answers could be found and exemplified in our Norwegian lifestyle.

By recognizing this new traveller, less interested in jockeying for positions in line at crowded destinations, I knew I could present an authentic culture at its best. I could introduce our clients to warm and genuine people who take pride in what they do and where they come from; who’ll treat our travellers as guests rather than customers. I believed I’d find travellers who wanted to test their limits, start conversations, try their hands at local crafts, or learn new skills. I was convinced they’d want to sample our food and drink, explore and support local farming and foraging, all the while discovering the chefs and institutions whose artistry in cooking is adding to a renaissance in global cuisine. I felt I was on to something special. And now, with a few years and numerous journeys behind us, I know I was right.

After studying, working and travelling in many amazing countries, Up Norway is my way of sharing experiences from my home country – a spot I find, after much reflection, is one of the most wonderful places on earth.

Torunn, Founder

Meet the Team

Torunn Tronsvang - Morten Holt - HORECA

Torunn Tronsvang

Founder

torunn@upnorway.com

+4799262858

torunn@upnorway.com

+4799262858

My vision is to make Norway the world's most attractive destination; both for travellers and hosts. I have worked in the travel industry in Dubai, Switzerland, Bhutan, Thailand and the Maldives, gaining comprehensive expertise within experience development and quality assurance.

Henriette Bendiksen

Henriette Bendiksen

Master of Journeys

henriette@upnorway.com

+4798001724

henriette@upnorway.com

+4798001724

After being rescued from Booking.com, I am now fully dedicated to Up Norway’s travellers. I know where to find Norway's most charming places to stay, and how to get the most out of every destination.

Kristian Haanes from Up Norway

Kristian Haanes

CTO

kristian.haanes@upnorway.com

+4740001200

kristian.haanes@upnorway.com

+4740001200

Always Up to date on the latest tech. He enjoys surfing the coastal winds of southern Norway and is on a mission to make upnorway.com the best place in the world to book journeys.

Karin Andresen from Up Norway

Karin Andresen

Booking Manager

travel@upnorway.com

+4741262960

travel@upnorway.com

+4741262960

With more than 20 years of experience in the travel industry I am now head of bookings, checking every detail to ensure our tailored journeys are seamless from start to end.

Trude Strømsnes from Up Norway

Trude Strømsnes

Travel Curator

travel@upnorway.com

+4741262960

travel@upnorway.com

+4741262960

I was previously an ambassador for the outdoor brand Norrøna. This means I know and love everything about 'friluftsliv' - simple life out in nature- usually spending my free time exploring the Norwegian wilderness.

Danny Dodd working at Up Norway

Danny Dodd

Travel Curator

travel@upnorway.com

+4741262960

travel@upnorway.com

+4741262960

I am a passionate traveller, and after seeing much of the world I have settled and developed a love affair with Norway. I truly enjoy sharing Norway's many secrets with other travellers.

Liv Nordgarden

Liv Nordgarden

Travel Content Creator

liv@upnorway.com

+4741262960

liv@upnorway.com

+4741262960

I am obsessed with travelling, and have spent the last decade abroad. Being passionate about storytelling, I love working at the crossroad of strategy and creativity.

Peder Ornum from Up Norway

Peder Ornum

Finance Manager

peder@upnorway.com

+4790094809

peder@upnorway.com

+4790094809

I am a Finance Manager by day and an avid cross country skier in the evenings. My ambition is to scale Up Norway and challenge the travel industry.

Mari Viken

Mari Hovi Viken

Travel Manager

mari@upnorway.com

+4741262960

mari@upnorway.com

+4741262960

Combining my love for nature with a background in customer experience from one of Norway's biggest outdoor brands, I will always work hard to give you the 'best ever' experience.

Pauline Solheim working at Up Norway

Pauline Solheim

Travel Curator

pauline@upnorway.com

+4741262960

pauline@upnorway.com

+4741262960

I was seriously bitten by the travel bug at 21, and my adventures since then have brought travel insights I use to add value to each and every Up Norway journey I curate.

Up Norway Travel Manager Anja

Anja Mobæk

Travel Manager

travel@upnorway.com

+4741262960

travel@upnorway.com

+4741262960

Travel has always been a big part of my life, which is why I decided to study Tourism Management. I believe life is about the memories you create, and I’m excited to give our guests memories of a lifetime.

Woman in the sun

Megan Taylor

PR

megan@mltpr.com

+17862474812

megan@mltpr.com

+17862474812

I am Up Norway’s Public Relations expert; based in the USA and specialised in luxury travel. I love telling the World about what Up Norway and Norway has to offer!

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Torunn on a Svalbard Expedition with MS Villa

Travel with us

Let us curate your journey in Norway.

Torunn Tronsvang - Morten Holt - HORECA

Torunn Tronsvang

Founder