About Us

My vision is to make Norway the world's most attractive destination; both for travellers and hosts. I have worked in the travel industry in Dubai, Switzerland, Bhutan, Thailand and the Maldives, gaining comprehensive expertise within experience development and quality assurance.

I'm proud to combine my love for travel in Norway with a commitment to sustainability, innovation and unparalleled customer experiences. My goal is to make every trip with us unique and memorable.

After being rescued from Booking.com, I am now fully dedicated to Up Norway’s travellers. I know where to find Norway's most charming places to stay, and how to get the most out of every destination.

Besides staying up to date on the latest tech, I love surfing the coastal winds of southern Norway. And I'm on a mission to make upnorway.com the best place in the world to book journeys.

With more than 20 years of experience in the travel industry I am now head of bookings, checking every detail to ensure our tailored journeys are seamless from start to end.

I am a passionate traveller, and after seeing much of the world I have settled and developed a love affair with Norway. I truly enjoy sharing Norway's many secrets with other travellers.

I am a Finance Manager by day and an avid cross country skier in the evenings. My ambition is to scale Up Norway and challenge the travel industry.

I am a well-traveled cultural enthusiast and experienced marketing and communication professional, I have spent the last decade working for publishers and brands to help them grow. Now, I'm excited to bring my love for travel and culture to Up Norway.

Travel has always been a big part of my life, which is why I decided to study Tourism Management. I believe life is about the memories you create, and I’m excited to give our guests memories of a lifetime.

Passionate about travel from the get-go and armed with a degree in Tourism Management and Destination Development, I'm here to ensure your journey is nothing short of extraordinary.

I've experienced life all across Norway, making me a genuine insider. I'm eager to help our guests uncover the hidden gems and embrace the local culture of our country.

I love hospitality and travel. With years in luxury hotel management, I excel in providing quality service and unique experiences. Let's create an unforgettable journey.

For me, travel is about discovering new realms within and beyond yourself, all while forging fresh connections. I take great pleasure in guiding our guests through the one-of-a-kind experiences we provide.

Travelling in Norway and beyond has shaped me into a curious explorer. Deeply proud of my Norwegian roots, I am eager to craft cherished moments and memories for our travellers.

I've built myself a camper van and spent countless hours exploring and discovering the hidden gems of Norway. I am eager to share the insider knowledge I've gained.

As a German exchange student in Norway, I was captivated by its breathtaking beauty and profound cultural heritage. Now, my passion lies in showcasing the wonders of Norway to the world.

Norway is special to me. I'm American-Norwegian, grew up in the States, but now call Norway home. I enjoy sharing the best of Norway with travelers dreaming of visiting.

I grew up surrounded by the stunning fjords of Norway, where nature was my playground and inspiration. Sharing Norway’s breathtaking landscapes and creating unforgettable adventures for travelers is what I love the most.

Being active and exploring nature, I believe the outdoors is where Norway shines and the best way to explore our country. My goal is to craft trips that connect our guests with nature and local culture.

I am driven by the desire to use my industry expertise to create meaningful experiences. I combine knowledge with a strong commitment to sustainability, ensuring that every journey is enriching and responsible.

Meeting new people excites me, and after working in the service industry for a long time, I’m now using my skills at Up Norway to get to know my guests and create epic journeys that truly resonate.

I am Up Norway’s Public Relations expert; based in the USA and specialised in luxury travel. I love telling the World about what Up Norway and Norway has to offer!