Up Norway’s mission is to enrich our travellers’ and partners’ lives by curating journeys through Norway where authenticity, quality, and sustainability are the key drivers. To raise the sustainability standard among our stakeholders, we have defined 5 leading principles as a baseline for our policies, and as drivers for value-added to every journey.
1. Sustainable Choices Considered
If Sustainability is different in the Nordics than in the rest of the world, it’s because the Nordic lifestyle is in harmony with nature. How do we do it? We’d like to show you.
There’s more than enough data to suggest that when people travel they’re more open to new ideas, new ways of thinking, and being inspired. Through the many choices we offer, from sustainable but comfortable and reliable transportation to outstanding cuisine, and accommodations that might be historical, traditional, or ground-breaking (but all very special), we aim to ensure that our guests are exposed to the very best Norway has to offer. As they enjoy their stay, the benefits of this very special lifestyle – on our communities, our planet, and our guests, are abundantly clear.
In our agreements, our partners are asked to document three important initiatives in their work toward Sustainable Development Goals. Their initiatives include environmental certifications, such as Eco-Lighthouse and Certified Sustainable Destinations. Many of our partners own small businesses, many are drivers of prosperity in their local communities.
2. Impact Minimised
We are committed to a science-aligned climate strategy that prioritizes reducing our own emissions. In addition to these efforts, we believe in supporting high-integrity climate action beyond our value chain.
Read more about our Minimal Impact.
3. Quality Assured
Our guests find their destinations have always been tried and tested by our extended and discerning team. We also join collaborative initiatives with partners to drive sustainability, such as our 2020-project to create Norway’s Most Sustainable Journey.
For us, quality means offering authentic Norwegian experiences; welcoming and skilled hosts, outstanding food and drink, and immersive concepts with a high standard of both facilities and service. Our goal is to inspire our travellers to always choose quality over quantity in everything they do. The journeys we create make that choice in travel both easy and wonderful.
4. Health & Safety First
It should go without saying that our guests’ safety and well-being are paramount. Our partners are expected to adhere to comprehensive guidelines for the health of their staff, and the cleaning and maintenance of their facilities and equipment. Our partner agreements ensure that no unlawful financial or employment practices are engaged or used. We also communicate our zero-tolerance for any level of harassment, unfair treatment, or discrimination of any kind.
Our nature guide partners can document compliance with safety standards ranging from contingency plans to local knowledge about both the terrain and more immediate conditions and weather. They have a superior level of experience in outdoor training, and their language skills are strong. Our guide partners are able to document an Approved Instructor Course in fields that require special competence. We provide transparent terms & conditions, cancel-for-any-reason insurance, and reasonable and predictable payment and cancellation rules. Both travellers and partners can reach us on a 24/7 emergency line.
5. Culture
The UN Sustainability goal we hold closest to heart is 11.4: 'Strengthen efforts to protect and safeguard the world’s cultural and natural heritage'. Through the experiences we co-create with our partners, we strive to keep our cultural heritage alive.
Venture on a journey themed around sustainability
A journey along The Discovery Route can be tailored to you; for adventurous couples or groups of friends; for families with children; as a curated road trip or a private driver guide trip.
Check out our recommended route designed in collaboration with sustainability experts Ina Vikøren and Juliet Kinsman. Another great option for those seeking a green adventure, is our Arctic Circle Express train-journey.
Torunn Tronsvang
Founder