Since joining Up Norway just after our first founding year, I’ve been devoted to curating journeys that strike the perfect balance between personal discovery and professional precision. My background in tourism, ongoing master’s studies in hospitality, and training in transformational travel design fuel my passion for evolving how people explore Norway.

I’m fascinated by the future of Norwegian tourism—where innovation meets policy—and how we can shape it to benefit both guests and communities. I combine my industry knowledge with traveller insights and data to make sure our team designs best-ever experiences for our guests. Whether I’m in the office, running or skiing, I’m always seeking ways to raise the standard of each journey we craft. For me, the magic lies in the pesonal touch.