About Us

Opening new horizons for discerning travellers

©

We match our clients to the most powerful experiences Norway allows. This is as close to handcrafted travel as it gets.

About us

Up Norway is the antithesis of stock tourist travel. With unmatched local expertise we are able to curate bespoke, authentic experiences, adventures, vistas, and relationships for travellers from all over the world.

Our enthusiastic team creates journeys off the beaten path, directly to all the delights our country has to offer. In building itineraries, we use the latest data and in-house technology to enhance personalised service. Our staff is always looking out for the welfare, care, and fulfilment of our travellers – ready to connect by chat or phone.

Saved from frustrating internet searches and travel logistics, our guests are kept well-informed about connections, schedules, and the newest and most remarkable offerings in adventures, hospitality, and dining available.

We love introducing people to our vibrant culture; from music, art, and architecture, to winter sports. Additionally, the local food should not be missed – from farm-to-table offerings and indigenous traditional delicacies to some of the most talked-about cuisine in the world.

Be it Viking ancestry, Sami heritage or modern governance – we feel proud to share the stories of our small country, consistently placed at the top of the UN Sustainable Development Report as one of the happiest nations in the world.

Letter from our founder

Hei, Hello, Welcome!

In 2016, I set out to create a company designed to fulfil the most thoughtful travellers’ interest in experiences off the beaten path – and closer to heart in terms of authenticity, involvement and connection. I hoped to do so while creating better practices in ecotourism and responsible social impact. And in fact, the more I looked at the challenges of travelling in responsible ways, the more I realised those I hoped to serve were already passionate about being part of a culture of global solutions. And to my delight, it was clear that many of those answers could be found and exemplified in our Norwegian lifestyle.

By recognizing this new traveller, less interested in jockeying for positions in line at crowded destinations, I knew I could present an authentic culture at its best. I could introduce our clients to warm and genuine people who take pride in what they do and where they come from; who’ll treat our travellers as guests rather than customers. I believed I’d find travellers who wanted to test their limits, start conversations, try their hands at local crafts, or learn new skills. I was convinced they’d want to sample our food and drink, explore and support local farming and foraging, all the while discovering the chefs and institutions whose artistry in cooking is adding to a renaissance in global cuisine. I felt I was on to something special. And now, with a few years and numerous journeys behind us, I know I was right.

After studying, working and travelling in many amazing countries, Up Norway is my way of sharing experiences from my home country – a spot I find, after much reflection, is one of the most wonderful places on earth.

Torunn, Founder

Meet the Team

Torunn Tronsvang

Founder

torunn@upnorway.com

+4799262858

torunn@upnorway.com

+4799262858

My vision is to make Norway the world's most attractive destination; both for travellers and hosts. I have worked in the travel industry in Dubai, Switzerland, Bhutan, Thailand and the Maldives, gaining comprehensive expertise within experience development and quality assurance.

Karoline Hoff

Managing Director

karoline@upnorway.com

+4747753999

karoline@upnorway.com

+4747753999

I'm proud to combine my love for travel in Norway with a commitment to sustainability, innovation and unparalleled customer experiences. My goal is to make every trip with us unique and memorable.

Henriette Bendiksen

Master of Journeys

henriette@upnorway.com

+4798001724

henriette@upnorway.com

+4798001724

After being rescued from Booking.com, I am now fully dedicated to Up Norway’s travellers. I know where to find Norway's most charming places to stay, and how to get the most out of every destination.

Kristian Haanes

CTO

kristian.haanes@upnorway.com

+4740001200

kristian.haanes@upnorway.com

+4740001200

Besides staying up to date on the latest tech, I love surfing the coastal winds of southern Norway. And I'm on a mission to make upnorway.com the best place in the world to book journeys.

Karin Andresen

Booking Manager

travel@upnorway.com

+4757119988

travel@upnorway.com

+4757119988

With more than 20 years of experience in the travel industry I am now head of bookings, checking every detail to ensure our tailored journeys are seamless from start to end.

Danny Dodd working at Up Norway

Danny Dodd

Travel Curator

travel@upnorway.com

+4757119988

travel@upnorway.com

+4757119988

I am a passionate traveller, and after seeing much of the world I have settled and developed a love affair with Norway. I truly enjoy sharing Norway's many secrets with other travellers.

Peder Ornum

Finance Manager

peder@upnorway.com

+4790094809

peder@upnorway.com

+4790094809

I am a Finance Manager by day and an avid cross country skier in the evenings. My ambition is to scale Up Norway and challenge the travel industry.

Jakob Hoberg

Marketing Manager

jakob@upnorway.com

+4741574181

jakob@upnorway.com

+4741574181

I am a well-traveled cultural enthusiast and experienced marketing and communication professional, I have spent the last decade working for publishers and brands to help them grow. Now, I'm excited to bring my love for travel and culture to Up Norway.

Anja Mobæk

Travel Manager

travel@upnorway.com

+4757119988

travel@upnorway.com

+4757119988

Travel has always been a big part of my life, which is why I decided to study Tourism Management. I believe life is about the memories you create, and I’m excited to give our guests memories of a lifetime.

Christoffer Lindeman

Travel Curator

travel@upnorway.com

+4757119988

travel@upnorway.com

+4757119988

Passionate about travel from the get-go and armed with a degree in Tourism Management and Destination Development, I'm here to ensure your journey is nothing short of extraordinary.

up norway employee

Torstein N. Vehusheia

Travel Manager

travel@upnorway.com

+4757119988

travel@upnorway.com

+4757119988

I've experienced life all across Norway, making me a genuine insider. I'm eager to help our guests uncover the hidden gems and embrace the local culture of our country.

​​Thea Bergseth

Operational Sales Manager

travel@upnorway.com

+4757119988

travel@upnorway.com

+4757119988

I love hospitality and travel. With years in luxury hotel management, I excel in providing quality service and unique experiences. Let's create an unforgettable journey.

Katja Grosse

Travel Manager

travel@upnorway.com

+4757119988

travel@upnorway.com

+4757119988

For me, travel is about discovering new realms within and beyond yourself, all while forging fresh connections. I take great pleasure in guiding our guests through the one-of-a-kind experiences we provide.

Helene Setsaas

Travel Curator

travel@upnorway.com

+4757119988

travel@upnorway.com

+4757119988

Travelling in Norway and beyond has shaped me into a curious explorer. Deeply proud of my Norwegian roots, I am eager to craft cherished moments and memories for our travellers.

Malin Trønnes

Travel Curator

travel@upnorway.com

+4757119988

travel@upnorway.com

+4757119988

I've built myself a camper van and spent countless hours exploring and discovering the hidden gems of Norway. I am eager to share the insider knowledge I've gained.

Up Norway Team Member profile picture

Katharina Steffen

Travel Curator

travel@upnorway.com

+4757119988

travel@upnorway.com

+4757119988

As a German exchange student in Norway, I was captivated by its breathtaking beauty and profound cultural heritage. Now, my passion lies in showcasing the wonders of Norway to the world.

Catharina Ardakani

Travel Manager

travel@upnorway.com

+4757119988

travel@upnorway.com

+4757119988

Norway is special to me. I'm American-Norwegian, grew up in the States, but now call Norway home. I enjoy sharing the best of Norway with travelers dreaming of visiting.

Vidar Bjerknes

Travel Manager

travel@upnorway.com

+4757119988

travel@upnorway.com

+4757119988

I grew up in the fjords with just one TV channel. Nature inspired me. Sharing Norway's beauty with travelers brings me joy. We make unforgettable memories.

Megan Taylor

PR

megan@mltpr.com

+17862474812

megan@mltpr.com

+17862474812

I am Up Norway’s Public Relations expert; based in the USA and specialised in luxury travel. I love telling the World about what Up Norway and Norway has to offer!

©

Travel with us

Torunn Tronsvang

Founder