In collaboration with CHOOOSE, we have chosen to invest in projects that reflect both our values and our business; forest protection and community development throughout the world.
Three of the projects we invest in are:
While travelling on an Up Norway curated journey our clients have the potential to impact our economy, and our environment and furthermore, to connect with the local communities. We wish to take this opportunity to enhance the manner in which our environment is impacted. To pioneer activities and practices that have the ability and capacity to transform the ecology of the world. We see our place in the economy as an opportunity to create a beautiful and hopeful future. That which encourages sustainable travel, offsetting CO2 emissions and creating a balance by giving back in ways that are global and traceable.
Through this portion of our fee, when our clients book one of our journeys, they support CO2-reducing projects certified by the United Nations and the Gold Standard, an organisation that sets global metrics to innovate and elevate both the practices and the policies surrounding environmental and social impact. In this way, their contribution will be used to directly fund projects that reduce carbon emissions in verified ways.
We believe that joining our efforts and intentions to help heal our planet and allow future generations to enjoy its gifts, can only make the moments we have together even more fulfilling.
Luxury at Up Norway is focused on the beauty of connection – to the people you will meet, the companions you travel with, to yourself and to the nature around you. We provide off-beat, rare, unique and visceral experiences for our guests. We tailor our journeys elegantly, by using expertise across various fields that give you the attention to detail that aim to make your experience seamless and transformative.
Sustainability has different meanings — for us as a company it's about making choices that maximise positive impact in each and every journey we sell. The UN sustainable development goal we truly connect with and strive to contribute to is 11.4: Strengthen efforts to+protect and safeguard the world’s cultural and natural heritage. We design our journeys with the goal of sending our guests home enriched and insipred to take concrete action to make positive change in themselves and the world around them.
Ecological and regenerative travel quite explicitly means to keep defining, refining and designing travel experiences that can use the economic system to integrate the ecology within nature with the culture of travel. Striving towards an impact that helps regenerate local economies and conserve the environment. In the Norwegian context, this implies working with local communities that will benefit from economic development, preserving through showcasing their cultural heritage and focusing on the environmental impact that protects the ecologies of our diverse and wild nature.
Up Norway is very proud to be a certified B Corporation, the first travel company in Norway to achieve this. With the highest level of third-party verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose, these businesses support positive impact for employees, the communities that they work in, towards an ecologically minded future. As of June 2022, we are also still the only Norwegian travel company offering journeys in Norway to carry Travelife certification, a recognition of our long-term sustainability efforts and our corporate social responsibility leadership within travel.