driving the hairpin bend in norway

May 23rd, 2023

Driving an EV in Norway: Embark on an Electrifying Adventure

May 23rd, 2023

Written By

Torunn Tronsvang


Green Travel in Norway: Setting the Pace!

In the much-talked-about 2021 GM Super Bowl ad titled "No Way, Norway," Will Ferrell leads a hilarious charge alongside Kenan Thompson and Awkwafina, urging them to journey to Norway in the upcoming GMC Hummer pickup and Cadillac Lyriq crossover EVs to "outshine them all." But why did GM choose Norway? The answer lies in our status as the world's per capita leader in electric vehicle sales.

While Ferrell and General Motors may feel a twinge of envy over Norway's superior electric car sales, there's a reason why we excel!

Norway's government offers highly appealing tax breaks that have catapulted electric vehicle sales and sparked a newfound interest in road trips across our breathtaking landscapes. In fact, a staggering 79.3 per cent of all new cars sold in Norway in 2022 were fully electric models. Our nation's commitment to eco-friendly living, along with policies that promote electric vehicles, has endeared the electric car to everyone from the government and environmental advocates to businesses, travellers, and the general public. In Norway, the electric vehicle future has already arrived.

Embark on an Electrifying Adventure

Tesla model X car in norway

Embark on an Electrifying Adventure

Would you like to go on a roadtrip around Norway's coastline, fjords and mountains?

Just answer five simple questions so we'll know where to start.

The Tesla: Champion of the Sustainability Movement

When it comes to combating pollution, one name stands tall above the rest: Tesla. Despite reported challenges faced by the company in the US, Elon Musk's brainchild has gained immense popularity in Norway, with over 100,000 sleek Teslas cruising our roads. What better way to revel in Norway's stunning scenery, breathtaking views, and culturally rich heritage than from the comfort of one of these streamlined marvels?

In Tromsø, one of our most popular excursions is a private Northern Light excursion with your own Tesla driver-guide.

tesla roadtrip in norway

Electric car charging infrastructure Norway

Norwegian car rental companies are already making substantial investments in Tesla vehicles, offering the ultimate road trip experience. Worries about charging points have become a thing of the past. Thanks to the Norwegian government's proactive approach, we boast the highest number of Tesla superchargers per million inhabitants; 6.3 — while the US has 1.2. With Tesla's information screen providing easy access to nearby charging stations, you can set out on your adventure with confidence.

The government aspires to have all new vehicle registrations be electric or plug-in by 2025. Could low-emission electric vehicle travel become an integral part of travel? We certainly believe so, and we're doing our part to make it a reality.

An Eco-friendly Match Made in Heaven

Norway and Tesla are a match made in automotive heaven, as both share a commitment to innovation, exceptional service standards, a love for the environment, and unforgettable experiences. Combine these qualities with some of the world's most stunning road trips, like our curated "World's Northernmost Roadtrip", and you'll find yourself in an automotive paradise. With Tesla's impressive range, battery capacity, and abundance of superchargers, the fear of running out of power is a thing of the past. Now, you can venture deep into the Norwegian countryside, knowing you'll return with cherished memories. Read more about driving an EV on a Norwegian road trip in "Professional 'Kos' - On a Holiday made by a Travel Curator".

stegastein view in aurland norway

The Sky is the Limit with Polestar

Our partner Polestar has a groundbreaking project called Polestar 0. By 2030, Polestar aims to unleash a climate-neutral car that rolls off the factory gates with an impressive zero-carbon footprint. This audacious vision showcases their determination to combat climate change head-on and make a significant impact on our planet's well-being.

Polestars are available as rental vehicles at several destinations in Norway.

Polestar electric car at The Plus
electric car charging station in norway

Circle K boasts an extensive fast-charging network throughout Norway, strategically located along major roads, in close proximity to numerous cities, and even in select smaller towns. With nearly 900 chargers available, over half of them being Circle K charges across 100 stations, their coverage is exceptionally comprehensive. As a visitor to Norway, you'll find it easy to charge your electric vehicle using your payment card, thanks to the convenient QR code placed on all chargers. While your vehicle powers up, enjoy a moment of relaxation with a delicious meal, savouring a freshly brewed cup of coffee, treating yourself to bakery items, or simply making use of the complimentary wifi network. Additionally, convenient restroom facilities are available for your comfort during your visit.

A Gateway to Adventure (and Savings)

The chance to embark on a remarkable road trip while saving on taxes for your next vehicle purchase has proven irresistible to many international motorists. Accumulating the necessary mileage before exporting your vehicle may sound tedious, but behind the wheel in the Norwegian countryside — past fjords, through valleys and forests, and over mountains — it becomes an absolute pleasure. This is your time to forget about work, leave behind the stresses of everyday life behind.

Venture on a curated roadtrip

In collaboration with sustainability experts Ina Vikøren and Juliet Kinsman we have tailored a diverse journey on The Discovery Route - the perfect roadtrip for adventure seekers and nature lovers.

One of my personal favourite areas to travel by car is in the rugged areas of Varanger, far above the Arctic Circle. Our 'World's Northernmost Roadtrip' itinerary is certainly a drive that changes perspectives.

Torunn Tronsvang


Hiking Preikestolen in Norway

The Discovery Route - is this Norway’s most sustainable journey?


April - September


14 days

Pelsfjorden in Varanger

World's Northernmost Roadtrip

Preferred Season



14 days

You might have questions about our journeys? Here are some of the most common ones.

Danny Dodd working at Up Norway

Danny Dodd

Travel Curator
Hi! I'm Danny, and I'm a Travel Curator here at Up. Get in touch, and I'll do my best to answer any questions you might have.