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Our Story


Our story

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Our Story


Our story

Photo: Alex Mihis

Insider Experiences for the Modern Traveler 

Up is for anyone who wants to travel independently, yet secure in the knowledge that you can easily reach a competent insider if you need to. If you are eager to break new ground, learn, taste, feel and enjoy life, then we’re speaking the same language. Our goal is to make it easy to find the perfect experience in Norway. Our land is rich – not only with oil and fish, but with unique life experiences. We know where to find them. We want to get you out in stunning nature over land and sea, put you in touch with our countrymen and proudly introduce you to our regional cuisine. We want to show you what has shaped us, how we evolved from our Viking ancestry to become a modern democracy and a successful, happy society based on trust and equality.  

We collect secret places. We’ll take you off the beaten track and give you access to sites and stories you cannot access on your own and give you time to savour the unexpected moments that define your travel experience. 

 

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Hei


Hei! (Hello!)

Hei


Hei! (Hello!)


Photo: Torunn visiting Brimiland, the Land where love for local food culture prevails.

Just like you, I also love to travel. Not to the most popular attractions and selfie spots, but to where the real experiences are. I often prefer travelling off season and off the beaten track. I harvest unique experiences by carefully selecting where and when I go. I seek genuine people who take pride in what they do and where they are from, and who treat me as their guest rather than just another customer. I explore by challenging my limits, I engage in conversations and indulge in local food and drink. 

Up Norway is created with the ambition of offering you experiences such as these. In Norway, the coolest place on earth. 

I grew up in the small Norwegian town of Kongsvinger, but have always felt the urge to discover. I have studied and worked in Australia, Thailand, the Maldives, United Arab Emirates, Switzerland and Bhutan. I have had the pleasure of working for companies such as Aman Resorts, Jumeirah Hotels and Anantara Hotels, and met with many travellers. Many of them are curious about Norway, yet have no idea what we have to offer other than fjords, salmon and the Northern Lights. Maybe you’re one of them too? Well, that’s about to change. Up Norway is here to show off what we've really got.

Travel Up Norway!  
Torunn, Founder
torunn@upnorway.com

 
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Five reasons to travel Up


Five reasons to travel Up

Five reasons to travel Up


Five reasons to travel Up

Photo: Steigen

1. The Experiences

Norway is a treasure chest of well-kept secret places to stay and people to meet. We know where they are, and we’re dying to show you.

2. Our People

Our professional team of insiders genuinely care about giving you an awesome experience to remember. We also believe we understand the needs of modern travelers. Trust us.

3. The Match

Yes, Norway can be an expensive country, but you don’t have to be rich to travel Up. Our mission is to deliver an experience which matches your interests, whether you’re a hardcore explorer up for a seven-day trek around homespun cabins, or a wellness seeker eager for a luxurious spa break. Quality is always the priority. 

4. The Digital Travel Guide

Not only do we help you choose, but when your trip is booked, we ensure all the details you need are available right on your phone. Find practical info and navigation tools, and get personal service and tips along the way through our chat service. If you want a local SIM card, we’ll have one ready for you on arrival.

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5. Our Sustainable Approach

Travelling through Norway and along its shores - the ‘food chamber’ known as the North Sea - really ought to provoke every traveller to dig deep within their soul regarding climate change. Sustainability is ours and a modern travelers’s key concern. True travellers exercise a profound responsibility in doing their part to take care of the future of this most treasured playground: our earth. For us this means selecting partners who work sustainably. It involves slow travel, where you get under the skin of the culture by exploring certain areas in depth rather than leaving shallow footprints along the whole length of the country. We recommend travelling by rail and ferry in certain areas, not just because it’s environmentally friendly, but also because it’s part of the cultural and scenic experience. 

 

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Meet the team


Meet the Team

Meet the team


Meet the Team

Photo: Træna island
Torunn
Jonas Manshausen

Torunn is Up Norway's founder. She loves discovering new experiences and sharing them with the Up Norway travellers. She has worked with experience design and quality development all of Norway as well as in Dubai, Bhutan, Thailand and The Maldives. 

Jonas is our digital guru. The few things he does not know about how to present and communicate messages online, he finds out in a matter of minutes. Whenever Jonas is not in front of the computer, he is out exploring the outdoors. 

Agneta

Agneta considers herself a true Scandinavian being Swedish, but having lived in Norway the last twenty years. She is brilliant at creating farm-to-table experiences. Memories of her tasteful trips will stay with you long after you leave Norway.

 
Kristian

Kristian has a heart for Norwegian culture and wants to share this with others. When he is not enthusiastically putting together experiences for Up Norway travellers, he studies to get even better at travel management. 

Knut Landa

Knut is our road cycling guide and has a long cycling career behind him despite his young age. He is a mechanic on the National women’s cycling team, and loves long social rides and discovering roads less travelled.

Karoline

Karoline is half Russian half Trønder (that is what we call those from Trondheim) and calls herself a traveller at heart. She acts almosts as fast as she talks, and loves to challenge her own boundaries. 

 
Sindre Darre

Sindre is our communication expert and loves to come up with creative ways in which we can reach out to quality conscious travellers. He likes running, mountains, wine and politics - and preferably everything at the same time. 

Ingrid

Ingrid is responsible for accounting; an assignment that offers more exciting nerdy challenges than one might think. She loves hiking in deep forests or in majestic mountains, or just chilling by the bonfire under the stars. 

Tom Holmen

Tom is the one we turn to when difficult corporate questions need strategic answers. He contributes with his positive entrepreneurial spirit, and when he is not doing business, he is out enjoying the Norwegian 'friluftsliv'.