Music is everywhere, with every conceivable genre represented, from black metal and experimental jazz to black jazz and experimental metal. And of course, many other, more accessible music genres. The Nordic countries are trailblazers on the global music scene in terms of diversity, quality, technology, commercial success and business. They are one of the largest music exporters next to the US and UK and they are early adopters of modern music technologies – among the successful startup companies from Scandinavia you find Soundcloud, Spotify and Tidal. Technologies, music innovation and good old live music acts go hand in hand in the Nordics.